FAQ
For: New advertisers using the AdWave Advertiser Handbook.
Getting started
How long does it take to launch?
If you only need the Web Tracker, you can launch the same day. Deposit tracking through S2S takes about 2–5 days of developer time. See Start here → How it works.
Do I need a developer?
Yes, to install the Web Tracker on your site (about 30 minutes). Partner Postback needs no code.
Can I add my team?
Not yet. Each account has one login email. Use a shared work address if several people run campaigns.
Wallet and billing
How do I add funds?
Contact your Account Manager. There is no self-serve payment yet. See Account and wallet → Fund your wallet.
Are deposits refundable?
No. Deposit what you plan to spend in your test period.
What happens when my balance runs out?
Your campaigns stop delivering until you top up. See Keep your balance topped up.
Tracking
Why is my Product still Inactive?
The Web Tracker has not sent its first event. Check the script is on your site with the correct Tracker ID, then visit the site and watch the Event Stream.
Why can't I select my Product in Create Campaign?
Only Active Products can be selected. Finish tracking setup first.
I already have players. Will my first-deposit numbers be wrong?
They can be. When tracking starts, an existing player's next deposit looks like a first deposit. Send historical deposits first, or agree a cut-off date with your Account Manager. See Core concepts → First deposits.
Campaigns
Which target event should I choose first?
Register, unless deposits are already tracked reliably. See Create your campaign → Objective and ad format.
Which ad format should I start with?
Pop is the fastest to launch because it needs only a landing page.
How much should I spend per day?
About 100× your bid (at least 50×). See Create your campaign → Bid and daily budget.
Is there a review before my campaign goes live?
No. It starts at the scheduled time after you click Launch.
My campaign isn't spending. What should I check?
See Your first week → Diagnose common problems.
Why do my Analytics numbers keep changing?
The Cohort view credits conversions up to 14 days after the click, so recent numbers keep growing until they mature.
Still have a question?
Contact your Account Manager, and attach your completed launch worksheet. It answers most of the questions they would ask.