Create an audience segment (current UI)

For: Campaign operators, Growth teams

This section describes the segment creation UI currently available.

In this article

• Enter segment metadata
• Choose match type
• Add rules (behavioural conditions)
• Run & validate
• Save and use

1) Enter segment metadata

In AdWave → Audience, click Create Audience and provide:

• Name: Segment name displayed in the list
• Description (optional): What the segment is for

2) Choose match type (AND / OR)

When defining your rules, select how multiple conditions are combined:

• Match All Conditions (AND): users must satisfy every selected rule
• Match Any Condition (OR): users can satisfy any one of the rules

3) Add behavioural rules (conditions)

Under Behavioural, select one or more conditions (based on current UI availability), such as:

• Ad Impression — Users who saw your ad
• Ad Click — Users who clicked your ad
• Site Visit — Users who visited your site

If your UI supports expanding each rule (dropdown arrow), use it to select the time window or additional parameters when available.

4) Review the summary and estimated size

The right-side Summary panel is used to validate:

• The combined logic (AND/OR)
• The estimated audience size (when the system can calculate it)

Click Run (if shown) to generate the estimate and validate configuration.

5) Save the segment

After saving, your segment appears in the Audience Segments list with:

• Type (e.g., Behavioural)
• Source (e.g., User Defined)
• Size
• In Use (how many campaigns currently reference it)
• Status (Active / Inactive)