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Getting started ​

For: Account owners, Admins, Operations, UA managers, Finance

In this article ​

  • Account structure & roles
  • Funding & billing basics
  • Product setup (high-level)
  • Launching your first pilot
  • What to measure in the first 72 hours

1) Account structure & roles ​

A RevoSurge account represents your business on the platform. It includes:

  • Company identity (legal name, region)
  • Users, roles, and permissions
  • Billing and wallet balance
  • Products (websites/apps)
  • Campaigns and reporting

Common roles (example):

  • Admin / Master: Full access, user management, billing visibility
  • Ad Executive: Campaign and creative management
  • Data Analyst: Reporting and measurement (where available)
  • Finance: Balance, invoices, transaction records

Tip: Keep at least one Admin/Master user active to avoid access lockouts.

2) Funding & wallet basics ​

RevoSurge uses an account-level shared wallet.
Before running campaigns, confirm:

  • Wallet has enough balance for planned spend
  • Your finance team understands deposit flow and transaction records

What you should be able to see:

  • Current balance (wallet)
  • Transaction history / deposit records
  • Campaign spend totals (in AdWave)

3) Product setup (high-level) ​

A Product is the site/app you promote.
At minimum you need:

4) Launching your first pilot (recommended checklist) ​

Before going live:

  • ✅ Product selected
  • ✅ Target event selected (must be available/live depending on current rules)
  • ✅ Creative uploaded & reviewed
  • ✅ Geo targeting set
  • ✅ Daily budget & CPM/bid set
  • ✅ Monitoring plan agreed (who reviews spend, performance, quality)

5) What to measure in the first 72 hours ​

Client-side effectiveness (advertiser view):

  • Impressions, Clicks, CTR
  • Landing sessions / visits (if measured)
  • Conversions (if available)
  • Spend, CPM, CPC, CPA (if applicable)

Ops & unit economics (platform view):

  • Spend distribution by SSP / publisher
  • Win rate, clearing eCPM distribution
  • Media cost vs client billed spend (markup realization)
  • Inventory quality signals (e.g., "high imps / no clicks" outliers)