Guided campaign setup

For: UA managers, Campaign operators, Growth teams

Guided Campaign Setup is a step-by-step flow to create: Campaign → Ad (creative) in one place, while validating prerequisites.

In this article

• Prerequisites
• Step 1: Product & target event
• Step 2: Campaign settings
• Step 3: Creatives
• Step 4: Review & publish
• What to monitor after launch

Prerequisites

Before you start, ensure:

• Account status is ready
• Wallet has sufficient balance
• At least one Product is available
• Target events you need are available for selection (depends on current rollout rules)

1) Select Product & target event

1. Choose the Product you want to promote
2. Select the Target event (optimization goal), such as:

• Register
• First Time Deposit (FTD)
• Deposit (if supported)

Your target event is used for:

• Optimization logic (where enabled)
• Performance reporting and evaluation

2) Campaign settings (campaign-level)

Set the core campaign configuration:

Campaign name

• Human-readable name used in reporting

Campaign type / Ad format

• Example: Display, Pop, Native (based on current availability)
• Some formats may be locked after publish (depends on product rule)

Schedule

• Start time: now or future
• End time: must be at least 24h after start (if required)

Budget

• Daily budget (USD)

Bid / target CPM

• Set your target CPM (or bid goal) used for RTB bidding strategy

Important: In some current versions, billing markup may be applied after bidding/reporting. Align on the billing logic with your internal owner before using pilot data for revenue conclusions.

3) Creatives (ad-level)

Upload one or more creatives compatible with the selected ad format:

• Image / HTML / etc. depending on format

For each creative, configure:

• Destination URL (landing page)
• Format-specific fields (title, description, CTA) if required

4) Review & publish

On the review screen:

• Confirm product, event, budget, bid/CPM, targeting, and creatives

Actions:

• Save Draft (if available)
• Publish to activate / schedule the campaign

After launch: what to monitor (pilot checklist)

Delivery

• Impressions, Spend, CPM
• Win rate (if available)
• Geo mix vs expected

Engagement

• Clicks, CTR
• Very high imps + near-zero clicks → investigate inventory quality

Outcomes (if connected)

• Conversions (Register/FTD)
• CPA / ROAS (if available)