Welcome to RevoSurge
For: Everyone new to RevoSurge: advertisers, media buyers, analysts, developers and publishers.
New advertiser?
Go straight to the AdWave Advertiser Handbook. It takes you from sign-up to a live campaign, step by step.
1. What is RevoSurge
RevoSurge (RS) is an advertising platform for performance marketers, built with deep support for iGaming. It connects both sides of the ad market through three products:
| Product | For | What it does |
|---|---|---|
| AdWave | Advertisers | Buy ads. Launch campaigns across many websites and apps. AdWave bids for each ad impression in real time and learns from your conversions to find more players like your best ones |
| DataPulse | Advertisers | Measure results. Track what happens after the click with your own first-party data, from registration to deposit to player value, and feed those conversions back to AdWave |
| AdFlow | Publishers | Monetise traffic. Add ads to your website with one script, adflow.js, in formats such as banner, pop-under, push, in-page and native |
AdWave and DataPulse work as a pair: DataPulse measures the conversions, and AdWave uses them to optimise. AdFlow brings publisher inventory that AdWave campaigns can buy.
2. Where to find the docs
| Product | What it does | Who uses it | Start here |
|---|---|---|---|
| AdWave | Create, run and optimise campaigns | Advertisers, media buyers | Advertiser Handbook · Create your campaign |
| DataPulse | Set up tracking for each Product and analyse outcomes: registrations, deposits, cohorts, player value | Advertisers, analysts | Tracking → Overview |
| Tracking | Sends your conversions to RevoSurge through the Web Tracker (browser), S2S (your backend), Partner Postback (affiliate platforms) or AppsFlyer (apps) | Developers | Handbook → Connect tracking |
| Audience | Build player segments for targeting and retargeting | Advertisers | Audience → Segments |
| AdFlow | A JavaScript SDK (adflow.js) that lets publishers place RevoSurge ads on their sites, with debuggers for each ad format | Publishers, publisher developers | AdFlow → Integration Guide |
| Supply | Connects SSPs (supply-side platforms) that sell ad inventory to RevoSurge through server-to-server bidding | SSPs, ad networks | Supply → Overview |
| API | Manage campaigns, reports and audiences from your own systems | Developers | API → Quickstart |
3. One account, shared across products
You use one RevoSurge account for everything. AdWave and DataPulse share it.
| What is shared | How it works |
|---|---|
| Login | One login email per account, used for both AdWave and DataPulse. You cannot add team members yet, so use a shared work address if several people need access |
| Wallet | One balance for all your campaigns and services. Your Account Manager handles deposits |
| Products | Create a Product once, in either tool, and it appears in both |
| Tracking and data | Events sent to a Product power both AdWave optimisation and DataPulse reporting |