Welcome to RevoSurge
For: Advertisers, Growth teams, UA managers, Operations, Finance, Developers
RevoSurge helps advertisers run programmatic acquisition with AdWave (DSP) and understand outcomes with DataPulse (Analytics) — all under one account, one wallet, and one set of products.
This guide covers:
- How your RevoSurge account is structured
- How to fund and manage access
- How to launch campaigns in AdWave (guided setup)
- What metrics to monitor during a pilot
- API quickstart (high-level, non-technical)
In this article
- What RevoSurge includes
- Key concepts (Account / Wallet / Product)
- Typical workflow
- Where to go next
What RevoSurge includes
- AdWave (DSP): Create and run campaigns across multiple SSPs via RTB.
- DataPulse (Analytics): View downstream outcomes and reporting (availability depends on your current rollout).
- Tracking: Web tracker and Server-to-Server (S2S) events to connect ad exposure to onsite/onsystem outcomes.
Key concepts
- Account: Your company container in RevoSurge (users, billing, products, campaigns).
- Wallet: Shared balance used by AdWave and (when enabled) DataPulse-related services.
- Product: A website/app destination you promote. Campaigns run against a selected product.
- Event: A tracked action you want to optimize/measure (e.g., Register, Deposit).
Typical workflow
- Create/activate an account and add teammates
- Create a product (site/app)
- Ensure tracking is ready (Web tracker / S2S events)
- Create a campaign in AdWave (guided setup)
- Monitor pilot performance & traffic quality
- Scale budgets, refine targeting, and apply kill rules where needed
Where to go next
- If you're new: start in Growth → Getting started
- If you're integrating tracking: go to Tracking → Overview
- If you're launching ads: go to AdWave → Guided campaign setup
- If you need audience targeting: go to Audience
- If you're building integrations: go to API → API quickstart