Tracking overview

RevoSurge Tracking is the data collection and attribution layer that connects:

• AdWave delivery (impressions / clicks / spend)
• Your on-site outcomes (registrations, deposits, first-time deposits, etc.)
• DataPulse reporting (performance and ROI, when enabled)

This section explains:

• Why tracking is required
• How attribution works at a high level (click IDs / UTM)
• How events are linked across systems (Web Tracker + S2S)

Why tracking matters

Tracking enables RevoSurge to:

• Attribute conversions back to campaigns, ad groups, creatives, and sources
• Optimize bidding toward business outcomes (e.g., Register / Deposit / FTD)
• Produce consistent reporting across AdWave and DataPulse

Without tracking, you can still buy traffic, but you cannot reliably measure or optimize toward outcomes.

Attribution basics (click IDs & UTM)

RevoSurge associates user sessions and conversions using identifiers captured at the time of the visit.

Common identifiers:

• click_id (e.g., gclid, fbclid, or a platform click id)
• UTM parameters (e.g., utm_source, utm_campaign, etc.)

For AdWave-delivered traffic, required parameters are captured automatically. For non-AdWave traffic, you may need to ensure tracking parameters are present in destination URLs.

How events are linked

RevoSurge supports two complementary event sources:

1) Web Tracker (client-side)

Best for web products where you can add a script to the website and fire events in the browser.

• Captures sessions and web context (URL, referrer, etc.)
• Can automatically extract click_id / UTM from landing page URLs

2) Server-to-Server (S2S)

Best for backend-confirmed events (e.g., payment confirmed, deposit settled), or when client-side tracking is limited.

• You send events directly from your server to RevoSurge
• Supports financial values and (when available) crypto-to-fiat conversion logic

Recommendation: Use Web Tracker for session attribution + S2S for "source of truth" financial events when possible.

What you will set up

• A Product in RevoSurge (the container for tracking + campaigns)
• A Tracking method (Web Tracker and/or S2S)
• A set of standard events (e.g., Register, Deposit, FirstTimeDeposit)